Designing durability as well as comfort into everything we make is one important way we can make a difference. If we succeed, our customers will choose to wear better socks and buy less – reducing the volume of textiles that go to landfill.
Choosing Merino wool as the foundation for our product range is also vital. Wool is an incredibly high-performance fibre - breathable, moisture wicking, thermoregulating, odour resistant, completely renewable and biodegradable.
We haven’t yet figured out a way to make a comfortable, durable, and high-performance sock without the use of some petrochemical based fibres like nylon and elastane which really bugs us. But we do try and minimise the use of non-renewables, sourcing recycled or renewable alternatives wherever we can. We continue to actively explore renewable options with our suppliers and hope that one day we can make a high-performance sock out of 100% renewable materials.
We’ve recently redesigned our packaging to minimise the use of plastic and switched to environmentally friendly FSC certified card.
The same approach applies to our factory. We work hard to minimise energy and water use and recycle as much of our waste as we can. We have our own water bore, use renewable electricity (which mostly comes from the wind farms on the Tararua ranges down the road) rather than gas or diesel to fire our boiler, and all waste water is treated in the local treatment plant. But we know there is more to do.