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During the early 2000’s much of NZ’s textile industry moved offshore as cheaper imports flooded the local market. Norsewear stayed, remaining committed to Norsewood and NZ manufacturing, refusing to outsource the manufacture of our socks, gloves and beanies offshore.
Arguably, it costs more to manufacture in New Zealand but one thing that is not compromised is quality. We are all over it from design through to the choice of raw materials, each step of the manufacturing and finishing process, packaging, sales and dispatch and that’s how we can bring ‘Tough Comfort’ to life.
It also means we feel a huge responsibility to our local staff, our local community, and our environment. If something’s not right, we have no-one else to blame.
We have a very small range of heritage jerseys and oilskin vests from Norsewear’s back catalogue, designed in New Zealand but made by longstanding offshore partners because we no longer have the machinery to make these garments ourselves. We use 100% NZ wool for these garments and continue to explore ways we can partner with other NZ manufacturers to bring this range back home in the longer term.
Anyone can buy yarn and machines. We have a fair bit of yarn and some of the most modern Italian sock knitting machines available. What makes the real difference though, are our people and our mission to get people wearing better socks and buying less. We’ve been knitting socks in our current factory since Norsewear moved from Wellington to Norsewood in 1967. Once of the great advantages of this continuity is the ability to grow expertise and experience. Our senior design and technical team have over 100 years of sock making experience between them and are amongst the most respected sock engineers in Australasia. Many of our staff have built their careers at Norsewear and are committed to ensuring our local community can thrive.
We design it
All our designs are done in-house.
We make it
We have around 50 knitting machines operating in our factory.
We check it
Quality control tests your product to ensure it meets our standards.
We pack it and ship it
Each product is hand-packed and sent directly to you.
See what the hype is about and get your feet in some tried and true Norsewear socks.
