During the early 2000’s much of NZ’s textile industry moved offshore as cheaper imports flooded the local market. Norsewear stayed, remaining committed to Norsewood and NZ manufacturing, refusing to outsource the manufacture of our socks, gloves and beanies offshore.
Arguably, it costs more to manufacture in New Zealand but one thing that is not compromised is quality. We are all over it from design through to the choice of raw materials, each step of the manufacturing and finishing process, packaging, sales and dispatch and that’s how we can bring ‘Tough Comfort’ to life.
It also means we feel a huge responsibility to our local staff, our local community, and our environment. If something’s not right, we have no-one else to blame.
We have a very small range of heritage jerseys and oilskin vests from Norsewear’s back catalogue, designed in New Zealand but made by longstanding offshore partners because we no longer have the machinery to make these garments ourselves. We are transitioning to the use of 100% NZ wool for these garments and continue to explore ways we can partner with other NZ manufacturers to bring this range back home in the longer term.