Materials

At Norsewear, our design philosophy is simple: performance, durability, and comfort without compromise. We start with function, ensuring every piece is built to withstand the toughest conditions. We refine with innovation, incorporating modern technology and materials to enhance durability, fit, and feel. Collaboration is key - we work alongside athletes, adventurers and those that work outdoors to fine-tune our designs based on real-world conditions. Our technical team, including some of the best sock designers and engineers in the Southern Hemisphere, ensures every detail serves a purpose. Our traceable NZ wool is spun into yarn to our exact specifications by the best yarn spinners in the business, before knitting it into socks here in New Zealand using state-of-the-art Italian knitting technology. The result is gear that delivers on every front: moisture-wicking, odour resistance, and long-lasting comfort. Designed to move with you, and built to endure.  

We don’t believe in shortcuts – only the finest raw materials are used. Our wool is fully traceable, and Wool Integrity NZ certified. We source our wool from the best New Zealand sheep farms, known not only for their top-quality wool but also for their sustainable farming practices. It’s important to us that our materials aren’t just good for you but good for the planet too. Alongside wool, and in some products possum fibre, we do have to use some synthetic fibres to deliver the durability, comfort and performance our customers expect. All our fibre suppliers have to meet rigorous quality and environmental standards to make the cut. From start to finish, every product is crafted with materials that keep you warm, comfortable, and ready for whatever comes next, all while ensuring longevity and sustainability.