FAQs

We have a reputation for making gear
that delivers uncompromising comfort,
performance and durability – a reputation tested by the toughest and built over decades.
We design and make our products ourselves right here in NZ using only the finest fully traceable New Zealand Wool. We offer value for money because we believe quality does not need to cost the earth. We do right by our people, our customers, our community, and the environment and call it a day.

That’s why Norsewear has been the home of Tough Comfort since 1963

Whatever gets you outdoors. Our range covers farming, hunting, hiking, work, travel, and everyday wear. Every sock is designed with a purpose, so you can choose the right tool for the job.

Not at all. Merino works year-round by helping regulate temperature and manage moisture. It keeps feet warm when it's cold and comfortable when it's not.

All of our socks, gloves and beanies are made right here in New Zealand, in our factory in Norsewood. There's only a couple of our jersey styles that are made off-shore, and this is to keep the pricepoint accessible for those who enjoy traceable NZ wool.

No, unfortunately at the moment we don't. Many get confused with the store situated in Norsewood, that sells NZ made wool gear. This is one of our retailers who stocks many different brands, but this isn't our store.

We aim to get orders out as soon as possible. Generally orders reach you within 1-2 days, unless you live rurally in which case it can be a bit longer.

We've made it easy with a sizing guide on every product page. If you're caught between sizes, going down a size usually gives the best fit.

Cold or warm wash, inside out if possible, and avoid excessive heat. Simple care goes a long way toward getting more years out of your socks.

Like any natural fibre product, they can if they're exposed to too much heat. Follow the care instructions and they'll keep performing as intended.

We stand by our gear and the people who wear it. If your Norsewear product doesn’t go the distance, we’ll make it right with a replacement.  No drama, just a fair go.

You can get in touch with us at any point, if you feel your gear didn't perform the way it should.

When you're spending long days on your feet, absolutely. A good sock isn't just about comfort—it's about warmth, support, durability, and getting the job done without thinking about your feet. That's value you'll notice every day.

Plus, just think. If you're buying new pairs of socks every month or so, that's far more expensive than one pair that goes season after season.