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Our lightest weight sock yet
The Endurance
Over 60 years of innovation led us here. Thousands of hours of design went into creating our lightest weight merino sock, built to go the distance, carrying the same trusted Norsewear quality that’s defined us since day one.
The going just got Tough.
New Zealand made, using traceable New Zealand wool. Built for the ones who dig deep. The runners, the hikers, and the everyday legends who want performance, durability and comfort.
The Endurance was named after Ernest Shackleton's ship - based on the grit and resilience of his crew. To prove the sock could live up to its name, we sent it out into the wild.
The Whiskey Creek Challenge provided the perfect storm. No-nonsense runners, and less than pleasant conditions, to put the Endurance through it's paces.
The result? A running sock good enough to get the nod from the toughest out there.
The Endurance Range
A world first?
Learn more about our woolMerino socks for getting active may not seem revolutionary, especially to those already converted to the wonders of wool.
But the reality is, no one’s done it before — a running sock made here in New Zealand, from traceable NZ wool. It’s our world first. So local, it might’ve grown up down the road.
Merino wool is clever stuff. It wicks sweat, keeps your feet dry, and helps you stay cooler when the heat is on. That's why we'll always back it over synthetic.
Taking it a step further, we use Wool Integrity NZ wool. Sourced from farms and growers we know, we've got full traceability in where our fibres are coming from.
If you're an enjoyer of the outdoors, chances are you give a toss about where your gear comes from too.
You can't get better than this.