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Country Calendar 2025
"Following our wool from farm to foot"
We’re pretty stoked to share that Norsewear recently featured on Country Calendar, New Zealand’s long-running rural lifestyle programme. The segment focused on one of our trusted wool suppliers, Brookbourne Farm, showcasing the care and dedication that goes into producing the high-quality wool we use in our knits. We were alongside PGG Wrightson, the team behind Wool Integrity NZ and our wool brokers, who support the strong connections between Kiwi farmers and local brands like ours.
It’s not every day that you get to see the story behind your socks and knits on national TV, and it was a real privilege to celebrate the journey of New Zealand wool — from farm to finished product. We’ve been making durable, comfortable wool apparel for decades, but seeing the people and processes behind it all reminded us why we do what we do.
Thanks for shopping local.