The home of Tough Comfort

Proven where it counts.

Made in NZ since 1963.

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Merino socks for any job.

From our factory floor.

Read our story

Our latest and greatest innovation

An ultralight, NZ merino sport sock.

Endurance Quarter
Black

$32.95

Endurance Quarter
Natural White

$32.95

Endurance Micro Crew
Black

$34.95

Endurance Micro Crew
Natural White

$34.95

Endurance Short
Black

$29.95

Endurance Short
Natural White

$29.95

Endurance Quarter
Black

$32.95

Endurance Quarter
Natural White

$32.95

Endurance Micro Crew
Black

$34.95

Endurance Micro Crew
Natural White

$34.95

Endurance Short
Black

$29.95

Endurance Short
Natural White

$29.95

As Seen on Country Calendar

Our Wool Story

People Say

Very pleased with the sport socks. Comfortable and don't slide down inside my shoes.

Josie

Very comfortable to wear on court. Much better than the white cotton socks I have previously worn.

Michael

A great addition to the sock drawer and an awesome sock to run in over summer.

Jono

Very pleased with the sport socks. Comfortable and don't slide down inside my shoes.

Josie

Very comfortable to wear on court. Much better than the white cotton socks I have previously worn.

Michael

A great addition to the sock drawer and an awesome sock to run in over summer.

Jono

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Shop by Category

From our factory floor.

Our latest and greatest innovation

As Seen on Country Calendar

People Say