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Fat Freddy’s Drop is an eight-piece juggernaut that’s navigated its way from the incubator of dub and reggae through a colour-saturated field of soul psychedelia, before swerving onto a desolate Detroit superhighway at night. Hailing from Wellington, Aotearoa, Freddys are regarded as one of the world’s finest live acts, a euphoric mixture of jazz virtuosity and diaphragm-wrecking digital sonics.
Meet the rest of our ambassadorsWorking sunup to sundown, these Norsewear Ambassadors are all about comfort that’s hard-wearing. In the studio, on stage, on the tour bus or relaxing at home, Freddys respect good, honest gear. Freddys favourites include the Possum Hiker Micro Crew Sock and Merino Cushion Sole Socks. Freddys are also big fans of the Norsewear Oilskin Vest and Possum Work Fingerless Glove. The partnership with Norsewear led to a merino sock collaboration in celebration of SLO MO, the band’s latest studio album. The limited edition SLO MO socks were a hit on the band’s album tour across Europe, the UK, Aotearoa and Australia, worn by the band and sold as limited edition tour merch.


Fat Freddy's Drop Favourites

Introducing SLO MO
With SLO MO the new studio album out now on vinyl and digital platforms, Fat Freddy’s Drop embarks on an epic roady. Kicking off first with a winter tour of Europe and UK through November to December, our Norsewear socks will be an essential item. Then we’re back to share the good times with Aotearoa in 2025. Playing Wellington and Auckland in January, and Upper Moutere in February. On the plane to Australia in March, with shows in Brisbane, Sydney, Melbourne and Perth. Watch out for the SLO MO socks.