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Fat Freddy’s Drop is an eight-piece juggernaut, renowned worldwide for euphoric live shows. Founded in Wellington in 1999, the powerhouse band has just released SLO MO a bass-heavy blast and their sixth studio album. To celebrate the new Drop, the band is touring Europe and the UK in late 2024, followed by scorching summer tours across New Zealand and Australia.
Meet the rest of our ambassadorsWorking sunup to sundown, these Norsewear Ambassadors are all about comfort that’s hard wearing. In the studio, on the stage, the tour bus, or relaxing at home, Freddys respect good honest gear that works. While socks are the obvious fit, Freddys are also big fans of the Norsewear Oilskin Vest. The new partnership with Norsewear has led to a first ever collaboration, a SLO MO merino sock that the band’s taking on the road to wear, and sell on the merch desk.
Introducing SLO MO
With SLO MO the new studio album out now on vinyl and digital platforms, Fat Freddy’s Drop embarks on an epic roady. Kicking off first with a winter tour of Europe and UK through November to December, our Norsewear socks will be an essential item. Then we’re back to share the good times with Aotearoa in 2025. Playing Wellington and Auckland in January, and Upper Moutere in February. On the plane to Australia in March, with shows in Brisbane, Sydney, Melbourne and Perth. Watch out for the SLO MO socks.