As Seen in The New Zealand Herald, 27 April 2024

Journal

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The village of Norsewood - 106km south of Napier - is split into two parts, either side of SH2. Photo / Neil Reid

Inside Norsewear’s rural factory keeping a village afloat, one pair of socks at a time

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Jar Menzies-Winson is a blacksmith based in Norsewood. Photo / Neil Reid

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Norsewear's new owner Tim Deane says he wants to show that New Zealand textile companies can not just survive, but thrive.

‘If you don’t nurture it, you lose it’

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Norsewear's new owner Tim Deane says he wants to solidify the company's New Zealand market before looking to expand exports.

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The machines at Norsewear are imported from Italy and workers need special training to use them

A pair of socks per seven minutes

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Norsewear is an iconic New Zealand woollen goods company that has been in business since 1963. Photo / Neil Reid

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Textile designer and materials engineer Grace Carden-Horton has come on board Norsewear to work on designs.

Not just surviving, but trying to thrive

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Norsewear's new owner Tim Deane says the company trusts its products to last longer and be better for the environment.

“People spend most of their sock budget on cheap imported socks. They buy too many and they all end up in landfills.

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The local blacksmith attracts visitors to Norsewood for specially commissioned pieces. Photo / Neil Reid

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Cafe Norsewood owner Trish Roberts outside her cafe on Norsewood's main road. Photo / Neil Reid

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Norsewear's tight-knit staff stand outside the company's factory in Norsewood, 106km south of Napier.

Read on The NZ Herald